Brand
What is a brand book? What to include, with a checklist
A brand book is the rulebook for how your business looks and sounds. What to include, how it differs from brand guidelines, examples and a checklist.
Insights
Insights for businesses that want to be chosen.
Plain-language guides on branding, bilingual marketing and strategy, from the Digital Siblings team. Written in English and in Spanish.
All guides
Bilingual marketing
Spanish marketing that doesn’t sound translated: transcreation vs translation
Why word-for-word Spanish falls flat, what transcreation is, and how to market to Spanish-speaking customers in the US. With live examples.
Strategy
What does a marketing agency do? A guide for small businesses
What marketing agencies do, the main types, how they charge and how to choose one for a small business. Plus a quiz to find your starting point.